About Us

We are Gloria and Niklas from Tübingen.

LOCO was created because we ourselves missed exactly this kind of underwear: something that looks good, feels natural and is honestly made in Germany.


The search began when Niklas wanted to find underwear for Gloria. There were sexy options, sporty ones too, but almost all of it was made of polyester or pesticide-laden cotton. And certainly nothing made in Germany.

His grandfather used to proudly tell stories about the Swabian Alb, which once supplied the whole world with textiles. That's something that has always fascinated us.

Made in Germany

We wanted to know where our underwear is really made.

Not “designed in Germany, made somewhere else”, but: from yarn to seam in Germany.

Everything happens under one roof in our Swabian Alps: spinning, dyeing, washing, cutting, sewing, testing – step by step, all in one place.

Production takes place at CONTA, a traditional company that has been manufacturing here for generations. And the best part is: it gives people back jobs and security in an industry that has almost disappeared in Germany.

For us, “Made in Germany” is not a label, but an attitude.

It stands for short distances, honest work and genuine quality – and for the feeling that every piece you later hold in your hands was truly made here.

Innovative fabric

Our fabric was specially developed for us – because we couldn't find one that met our requirements.

Elastane is practically unavoidable in underwear – it ensures fit and durability. But conventional fabrics have a problem: elastane often lies directly against the skin.

We wanted to do things differently.

That's why we developed a fabric where the elastane thread is completely encased in cotton. Inside, the elastane provides flexibility – on the outside, your skin only touches cotton. Specifically, cotton from controlled organic cultivation (kbA).

The result is a fabric that not only feels better, but is also more durable and of higher quality than conventional underwear.

sustainability

Sustainability was never just a buzzword for us, but a logical consequence.

We didn't want underwear that calls itself "sustainable" but is produced somewhere else in the world.

But a product that truly makes sense.

Everything happens in one place here, on the Swabian Alb – there are no shorter distances. Because sustainability doesn't travel.


And because our fabrics are durable and high-quality, they remain as they should be even after many washes.

For us, sustainability means: quality that lasts. And production that takes responsibility – for people, materials, and the region.

A more consistent form of underwear? Hardly imaginable.